Convert
Shorten the sales cycle and increase revenue with effective materials that convince our audience
Overview
Bring the sales cycle to fruition with more specialised content, placing more focus on technical details, charts, and graphs, and less on images.
Key Consideration
- Limit the cover image to ΒΌ of page like a banner
- Logo on bottom left of back cover
- Design in spreads, not single pages
- Do not put type in magenta.
3 Columns
- Column 1: technical details and call-outs; in cyan blue or black
- Columns 2 and 3: main content.
- Subtitles can go across 2 columns.
- Body copy in separate columns.
