Typography
Our brand font is Calibre. It’s modern, versatile and works equally well on screen and in print.
Each typeface of the Calibre family has its own use case and they are never smaller than 10pt.
Available at: klim.co.nz
Calibre Bold
for short subheading
Calibre Thin
for long subheading
Calibre Regular
for body copy
Calibre Light
for body copy
We use Calibre Light and Regular for body copy. Make sure it always feels light and elegant, and where possible, use Calibre Light. A mixture of thin and thicker lines can be used to help organise information clearly. Em dashes (Alt + Shift + ‘-‘) can be used at the end of short statements for added impact.
CALIBRE BLACK
Use CALIBRE BLACK, set in all CAPS for headline to achieve visual prominence. The copy needs to be kept to a minimum, and the leading should be set quite tight. Our Calibre Black headlines create bold messages which contrast with the lighter body copy weights.
THREE
LINE
HEADLINE
The headline should only ever fit over one, two or three lines. If the headline consists of two words, then break them over two lines. If there is a long word used within the headline – we can hyphenate it. Use an ‘em dash’ for these instances (Alt + Shift + ‘-’). We otherwise don’t hyphenate our copy anywhere else.
ARIAL
System font
Where Calibre is not available, opt for Arial as the system font. This closely mirrors Calibre with the added benefit of being widely available on any work platforms such as the Microsoft Office Suite.
ARIAL BLACK
for headlines
Arial Bold
for sub headings
Arial Regular
for bodycopy
Arial Italic
as required
Non-Latin Alphabets
The following substitute fonts are recommended —
Univers Cyrillic
for Cyrillic
Univers Next Arabic
for Arabic
XinGothic
for Chinese
Yu Gothic
for Japanese
Watch our video tutorial
