ATTRACT
Attract relevant visitors to site and engage them in a multi‑page journey
Overview
Long form editorial format with broad product information, featuring big, striking imagery as attention-grabber to kick-start the sales cycle
Key Consideration
- Use full page image on the cover
- Logo on bottom left of back cover
- Design in spreads, not single pages
- Do not put type in magenta
3 Columns
- Column 1: technical details and call-outs; in cyan blue or black
- Columns 2 and 3: main content.
- Subtitles can go across 2 columns.
- Body copy must be in separate columns.
