Perspective Line

Perspective lines are without a doubt the most prominent characteristic of the SES brand. 
Taken inspiration from our satellite beams, our perspective lines reflect our unique viewpoint on the future.

BLACK PERSPECTIVE LINE
Use black lines on:
  • Brand imagery
  • Light backgrounds
WHITE PERSPECTIVE LINE
Use white lines on: 
  • Secondary images
  • Dark backgrounds
Watch our video tutorial

LINE SETUP

Our perspective lines are not only unique to SES but also in the way they are set up:

LOCATION WITHIN FRAME
  • Crossover point should be equally distanced on both X and Y axis, creating a square.
  • The default line weight for A4 or LTR is 0.75pt and should be scale up depending on the layout size to maintain the same level of visibility 
STARTING ANGLES

  • The default angles for perspective lines are -19° and 72° from 0°

     

ROTATION
  • To avoid disturbing key parts of an image, the lines may be rotated.
  • Maintain a minimum of 10° from zero

WITH IMAGERY

 

Brand Level 
 
BRAND LEVEL IMAGERY PERSPECTIVE LINE

Using brand-level imagery:
  • Perspective lines should always be contained within the image
  • They should never cross over the brand persona's face and body — progressively fade out as they approach the persona's face/body, and fade into full opacity when channeling away

 

Secondary Level
 
SECONDARY LEVEL IMAGERY PERSPECTIVE LINE
Using secondary-level imagery:
  • The perspective lines should always completely cross over and lay on top of the full image
  • Aim to position the lines so that the subject(s) of the image is not overly obscured and is still visible

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