Brand Templates
Putting our elements in order
Translating our brand elements into usable and marketable assets, we have brand templates.
This section outlines our overarching content strategy, then the specific collateral type under each content stage and how they should look like visually.
To make life easier, we have editable Adobe templates and PDF preview available. Look for the icons at the bottom of each section.
There are 3 distinct features of our collateral template, consistent across funnel stages, as you will see later on:
- Use of different Calibre fonts to signify clear text hierarchy
- Content is spread across 3 columns for better readability
Images, charts, graphs, are always framed and never full page/without border to avoid breaking up a spread
Attract relevant visitors to site and engage them in a multi‑page journey via compelling call to action (CTA) that end with a conversion.
Nurture prospects and help them answer key questions on their path to sales. Drive momentum through the buyer journey.
