Our
Brandmark
The SES brandmark is among our most crucial brand assets. It is the foundation of our identity and the most visible component of our brand, distringuishing us from the competition and representing everything we are. Ensuring its consistent and accurate use is our responsibility.
Colour
Our brandmark exists in either black or white.
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Use the black brandmark on:
- White, transparent, or light backgrounds
- Light imagery
Use the white brandmark on:
- Black or dark backgrounds (the portion of the background on which the brandmark sits should be darkened to maximise contrast)
- Dark imagery
- Brand gradients
Exclusion Zone
The exclusion zone on our brandmark is defined on all four sides by the height of the letter ‘E’.
Minimum Size
Our brandmark should always meet the minimum size requirements.
7mm wide
50px wide
Sample uses:
- Merchandise
- Social media
Placement
The positioning of our brandmark plays an important role in all of our brand communications..
Always place the brandmark on the top left of the asset to maximise visibility. Maintain enough space around the brandmark by following the exclusion zone guidelines.
To ensure alignment, the cap height of the logo should be on the top margin and the left edge aligned to the left margin.
Top left
Preferred:
Our default position for the brandmark is top left.
Hero images and technical information in the left column should always be left aligned with the brandmark.
Top right
Alternative:
As an alternative, the SES logo can be positioned top right
Sample uses:
- Wall branding
- Event booths
Centered
Seek approval:
We only centre our brandmark for specific applications.
Sample uses:
- Endframes
- Rockets
Please seek approval if you think the centred option is required.
O3b mPOWER
O3b mPOWER Payoff
O3b mPOWER Wordmark
The new O3b mPOWER payoff incorporates both the wordmark and our new value proposition: Performance Above All.
These two elements are then placed just above a line representing the earth's curve to symbolise:
- O3b mPOWER’s space-based connectivity.
- Our superior performance and leading position.
- Our global scale.
How to use the different elements:
We first use the payoff and then the wordmark. So, consider a brochure as an example. Use the payoff on the cover, and then the wordmark on the inside pages. When you have limited space, like on a banner, always default to using the payoff instead of just the wordmark.
Our two gradients are key brand elements, supporting our primary imagery and primary colour palette. They can be used in environments, print, and online.
Magenta — Blue
Screen
We never change the direction the gradient travels – so the magenta always sits top left. And the light blue always bottom right.
We never crop into the gradients, instead we resize the artwork in Photoshop to fit to the format we are using.
Blue — Blue
Screen
Our
Typography
Our brand font is Calibre. It’s modern, versatile and works equally well on screen and in print. As a key brand element, it should always be used in a considered way, as shown over the following examples.
Available at:
Calibre
Typeface —
Calibre Black
For headlines, never smaller than 10pt
Calibre Bold
For short sub headings, never smaller than 10pt
Calibre Thin
For long sub headings, never smaller than 10pt
Calibre Light
For bodycopy, never smaller than 10pt
Calibre Regular
For bodycopy, never smaller than 10pt
Perspective
Lines
Our perspective lines reflect our unique viewpoint on the future. The lines are always contained with an image frame and follow the brand standard dimensions and stroke width.
Colour
Our perspective lines exist in either black or white.
We use black on
- Brand imagery
- Light backgrounds
We use white on
- Secondary imagery
- Dark backgrounds
Line setup
Perspective lines should always be placed within a frame-whether an image or the endframe of a video.
Location within frame
- To determine the crossover position relative to the layout/image, divide the overall width by 15
- The crossover point should always be equally distanced on both the X and Y axis, creating a tsquare
Starting angles
- The default angles for perspective lines are -19° and- 72° from 0°
- On a needed basis, lines can be adjusted based on the rotation guidelines
Rotation
- To avoid disturbing key parts of an image, the lines may be rotated
- Ensure the axis point is set directly over the crossover position
- Maintain a minimum of 10° from zero
Line weight
The stroke weight or thickness of the perspective lines should scale up with respect to the layout size.
- Default stroke weight for A4 or LTR layouts is 0.75pt
- The stroke weight should never be less than 0.75pt in print and 1px on screen
Using perspective lines with imagery
Perspective lines are used differently for different levels of imagery.
Brand imagery
Using brand-level imagery
- Perspective lines should always be contained within the image
- They should never cross over the brand persona's face and body—perspective lines should fall behind the persona so that the persona is clearly in the foreground
- Perspective lines should progressively fade out as they approach the persona's face/body, and fade into full opacity when channeling away
Perspective Lines—fade in/out guidelines
Secondry imagery
Using secondary-level imagery
- The perspective lines should always completely cross over and lay on top of the full image
- Aim to position the lines so that the subject(s) of the image is not overly obscured and is still visible
- When needed, perspective lines may be adjusted as per the rotation guidelines
Perspective lines application examples
Compare how perspective lines are used for different levels of imagery.
Brand imagery
Secondary imagery
Our Imagery
Through our imagery, we illustrate our purpose and brand promise.
This content needs to be authentic and feel natural or journalistic.
Customer stories
To relay our customer stories, we use brand level imagery and secondary imagery.
Brand level imagery
Secondary imagery
SES Story
For stories on SES, we use specific imagery to represent different subject matter.
Head shots
Rocket launches
Ground infrastructure
SES operations
Photography Guide
Download our Photography Guide—if new secondary photos are to be supplied for the SES brand, there are specific guidelines for style, subject matter, and composition. Photographers must follow these guidelines.
Video
Videos play a huge role in communicating our brand story to the world. Through pre-defined templates, we ensure our videos create a consistent experience every single time.
Style
- Maintain a strong focus on storytelling
- Follow guidelines for imagery when sourcing images and video clips
- Use full-bleed footage and imagery
- Use the wipe down transition to animate on-screen text
Script
- Ensure the script is short and simple, editing out all unnecessary content
- Headlines that appear as on-screen text need to act as storytelling hooks rather than labels
Music
- Choose music that aligns with the content of the video to maximise customer engagement
- Choose upbeat positive music that directs the mindset that SES delivers real positive impact to customers
- Maintain a balance between the music and spoken word elements of the video—don’t let the music distract from the voiceover or interviewees statements
Title frame
A title slide acts as an introduction to our videos. They can be sized both as thumbnails and as the first frame of the video. The title and image work together to hook the viewer. When selecting a screenshot, choose an image that best represents the content and the SES brand.
Captions
Captions/subtitles should be displayed at the bottom of the image on a dark but transparent text box.
White text
When white text is used on light backgrounds, the following parameters must be used for increased legibility.
Shadow colour
Black
Opacity
25%
Direction
0x + 135.00°
Distance
120
Softness
20.0
Video package
A packaged set of template files is available for the items listed below.
Open frame
- Perspective line title reveal.
Lower third
- Speaker names should always be in title case, while their job title, location, and company name should be in sentence case.
- Type animation should use the wipe down transition, with the name coming in first, followed by the job title, location, and company name.
Endframe
- Perspective line logo reveal, with and without mnemonic.
Video tips
When creating videos, make sure you consider these additional guidelines.
DOs
- Use full screen and full colour imagery as a default
- Enrich storytelling via the use of bold titles and key highlights
- Create headlines that act as hooks rather than labels
- Ensure the headline is left justified and not interfering with the background image
DON'Ts
- Don't create long and complicated scripts
- Don't use descriptive labels instead of catchy headlines
Animation
Animations help us to communicate key information about our services in an easy-to-digest format.
Style
Our core animation style involves creating a journey through a centralised icon, ensuring a simple and straightforward format that communicates concepts with clarity.
- When creating an animation, we recommend working in Adobe After Effects
- We also recommend using secondary colours to highlight specific statistics
- When needed, you can move the icons to the left and typography on the right of the screen, while always ensuring left alignment for typography
Script
- Keep the script short and simple, avoiding unnecessary details
- Use key highlights as on-screen text to support the story
Music
- When choosing a soundtrack, stick to light instrumental music to ensure it doesn’t distract or disturb the narrative of the animation.
- Consider adding sound effects for emphasis and drive attention to key moments and details
Animation Tips
When creating animations, make sure you consider these additional guidelines.
DOs
- Use flat icons and line drawings provided in the SES icon library, and only introduce new icons if not available in the library once approved by the brand team
- Follow brand guidelines for colour, icons, and other elements
- Always use the SES colour palette for key drawings and icons
DON'Ts
- Don’t use 3D-style line drawings and iconography
- Don’t use colours outside of the SES colour palette
- Don’t use typefaces other than the brand typefaces
Infographics &
Icons
Our infographics and icons are designed to reinforce the SES brand and illustrate information as clearly as possible.
SES Icons with captions
The official set of SES Icons with Captions, in colours of black and white, and print and screen format.
SES icons without captions
The official set of SES Icons without Captions, in colours of black and white, and print and screen format.
O3b mPOWER stylized icons
The official set of O3b mPOWER stylized icons without Captions, in print and screen format.
In the ecosystem, magenta represents an uplink, while blue represents a downlink.
We arrange all icons on a circular grid. Links between the icons are drawn at 45° angles.
This is our global network map
Our Network
Our Network - grid
This is our GEO and MEO satellite graphic.
Coverage map
For our statistics, we use our primary colours – blue, magenta and white plus our dark blue from the secondary colour palette. We rarely use black. Magenta is only used as a highlight.
We mostly take shapes from our iconographic system and release them from their circles. We then either use them as outlines or as filled shapes.
In some instances we create new illustrations altogether, but only if it helps demonstrate a specific point more accurately.
We accompany our statistics illustrations with headlines set in 'Calibre Black' in white. For all other copy, follow our overall typographic treatment - and keep it in white or dark blue. However, avoid using 'Calibre Thin'.
Background —
SES Dark Blue (Adjusted)
RGB 22/61/130
CMYK 100/80/10/10
Foreground —
SES Blue (Adjusted)
RGB 0/157/221
CMYK 95/0/0/5
+ SES Magenta (usual recipe) & white
Directions for color use —
- Headers are always white
- Subheads and body text in SES Blue (adjusted)
- Graphics mainly colored in SES Blue (adjusted) and white, SES Magenta used for highlights and to bring a greater sense of colour
- Logo must be white
There are also some other key graphics already created for you to use.
Other graphics
Our footprint graphics follow our primary and secondary colour palette. Contact the SES marketing team to obtain the graphics.
Ku-Band footprint / North America
C-Band footprint / North America
GovSat footprint
Ku-Band HTS
Ka-Band / Europe