Unifying Graphics: The Centric and Arc
Primary: The Centric
Represent our flexible, customer-focused space solutions.
Designed to work with industry Cinematic and Industry Silhouetted Imagery to create a unique and memorable look.
The Centric can be reversed out of dark purple gradients.
Use for corporate-level touchpoints
- Website
- Annual report
- PowerPoint
- Digital and print banners
- Recruitment & employee comms
- Advertising
- Social media
- Motion graphics
Secondary: Gradient Arc
Use bottom-aligned Gradient Arcs as the marquee graphic for case study-level collateral.
Secondary: Gradient Arc (bottom-aligned)
Use top-aligned Gradient Arcs for solutions briefs and insight papers.
Secondary: Gradient Arc (top-aligned)
How to apply Unifying Graphics to imagery
Unifying Graphic: Concentric Pattern
Use as a background texture on gradient backdrops.
Apply the 'feather tool effect' to fade pattern off on the left or right side.
Purple gradient
White / light backgrounds
Use as background texture in most corporate-level touchpoints
- Background texture in most corporate-level touchpoints (reports, website, social media)
- Environmental graphics such as signage and tradeshows
- Motion graphics