Brand Guidelines

One tone. One look. One brand

 

As a global company, SES creates amazing impact. How we express ourselves verbally and visually need to consistently reflect our work and values.

We are optimistic
 

How does that sound?
  • Positive and encouraging, but not overly exuberant.
How does that look?
  • Bright and open, with sharp and focused imagery

We are bold
 

How does that sound?
  • Confident, active and concise. Our language conveys the energy that shows we're moving forward together.
How does that look?
  • Confident and colour-rich design reflects movement and dynamism.

We are open
 

How does that sound?
  • The use of 'we' and 'you' reinforces partnership and speaks to shared goals.
How does that look?
  • A clear sense of structure and hierarchy emphasised by uncluttered design and purposeful white space.