Brand Guidelines
One tone. One look. One brand
As a global company, SES creates amazing impact. How we express ourselves verbally and visually need to consistently reflect our work and values.
We are optimistic
How does that sound?
- Positive and encouraging, but not overly exuberant.
How does that look?
- Bright and open, with sharp and focused imagery
We are bold
How does that sound?
- Confident, active and concise. Our language conveys the energy that shows we're moving forward together.
How does that look?
- Confident and colour-rich design reflects movement and dynamism.
We are open
How does that sound?
- The use of 'we' and 'you' reinforces partnership and speaks to shared goals.
How does that look?
- A clear sense of structure and hierarchy emphasised by uncluttered design and purposeful white space.